Mexican broadcaster TV Azteca (Salinas Group) announced that it will stop producing telenovelas (soap operas). The CEO of the company, Benjamín Salinas, justified the decision by saying that audiences are no longer interested in watching this type of content.
“We did it for 20 years, now we have to take a step back, see what it is that people wants to watch and produce it”, said the executive, according to El Universal newspaper.
TV Azteca will focus now on generating alliances to coproduce content, as they already did with Sony and Disney. “The matter of the money is very important, because we don’t have USD 150,000 to invest on an episode like Telemundo does, we will work in alliances,” Salinas said.
To meet the interests of the audience, TV Azteca conducted a study that took eight months. The results will be used as guidelines to create new content.