Salina’s Group (owner of Mexican channel TV Azteca) ran an agreement with Allied Sports, sister company of the World Poker Tour (WPT), to develop an eSports strategy, which offers live sports experiences, sports content and a platform online for Mexican and all Latin American markets.
The strategic alliance will make TV Azteca promote the WPT and, together with other Salina’s Group companies, it will present its main poker events throughout Mexico. “Aligning with Grupo Salinas and having its total commitment behind this project allows us to take advantage of its extensive TV network distribution points, land-based casinos, social network platforms and commercialization sites, to take part in the Latin American gaming and poker market’, said Adam Pliska, CEO of the World Poker Tour.
TV Azteca will also broadcast WTP’s 17 seasons TV content for free. Salina’s Group and Allied Sports will also produce original programs in Spanish at the Mexican channel studios.