Turner International’s Digital Ventures & Innovation Group announced an equity investment in digital media sports company Bigballs Media (BBM), parent company of Copa90, one of the world’s fastest-growing digital video platforms for football content.
The funding will be used to fuel BBM’s international expansion, content production and distribution and enhance its data capabilities, said Tuner in a statement. The investment will fuel further international growth and fully establish Copa90 as the definitive football youth media brand.
This investment comes within the first month of operations of Turner’s Digital Ventures & Innovation Group, which was formed to focus on opportunities for innovation, development and acquisition.
In parallel, Turner and BBM have signed a commercial agreement that includes strategic co-branded content production, the development of third party branded content and sponsorship opportunities, and content creation for Turner’s own channels. It also facilitates BBM’s close collaboration across the wider Turner portfolio, including Esporte Interativo from Brazil, Turner Sports and CNN.