TNT unveils new look and feel in Latin America

Turner’s main brand TNT renewed its image on and off air for the Latin American markets. Under the concept “Entretenimiento a lo grande”, the new look & feel enhances the diverse properties that position the brand as an inclusive and familiar entertainment space.
In a press release, the company said the new visual aims to create an identity for each of the properties of its content portfolio: original productions, international awards, sporting events and Hollywood cinema; while maintaining an aesthetic line that unifies, from its matrix, the brands TNT, TNT series and TNT Sports.
The new image is aligned to the current graphic package developed by TNT in the United States, where the logo and its basic forms work as the central element of the system, acting as a magnifying glass, as a selector and navigator of all the content. The company said they opted for a color palette light and modern, achieving gradients and volumes that are discovered through light and shadows.
The original and local production represents a strategic pillar for TNT. This year, the brand presented successful productions in Latin America such as “El Lobista”, “Rua Augusta”, “Falco” and “Rosario Tijeras” 1 and 2. Soon it will premiere “Otros Pecados” ( Pol-ka, El trece and Flow) and the second season of the multi-award winning “Un gallo para Esculapio” (Underground and Flow) for the Argentine market and “El Secreto de Selena” for Mexico.