TiVo survey shows differences between loyal pay TV subs and OTT cord cutters

TiVo has released findings from its 2017 survey of pay TV and over-the-top (OTT) service subscribers across the U.S., Europe and Latin America, including Brazil, Mexico, and Colombia.

The study revealed that one in four consumers who have had pay TV services for less than 12 months are “extremely likely” to cord cut or cord shave in the next six months.

In Latin America, 32% of pay TV subscribers have had service with their current provider for four years or more. This figure is lower when compared to the United States (54%) and Western Europe (42%).

Another difference of Latin America with respect to the other two regions is that in the U.S. and Western Europe, tenured pay TV subscribers are much more likely to be ‘Baby Boomers’ instead of ‘Millennials’, while in Latam the distribution of age groups is fairly even.

In turn, the study shows that in Latin America 67% of those who have had their pay-TV service for four years or more subscribe to an OTT service, compared to 43% in Western Europe and 49% in the U.S.

TiVo also found that more than 38% of viewers shut down and turn off their devices altogether when they can’t find something to watch. A striking 50% “strongly agree” that, for the amount they pay for their TV service, it should be easier to find what they want to watch, while 26% say they would pay more each month for a service that simplified video discovery across all the services they subscribe to.