Televisa and TV Azteca, the two largest Mexican Free-to-air TV networks, will lose USD 45 million in advertising sales because they will not be broadcasting the Olympic Games Rio 2016. The event will be available in UnoTV, Claro Sports and Claro Video OTT service, owned by América Móvil.
According to Forbes, which mention data from consulting companies MX Sports and Sportcal, Televisa will lose USD 25 million and TV Azteca the remaining USD 20 million.
Last April, América Móvil displaced Televisa and TV Azteca and granted the Olympics TV rights. It will share the coverage with Pay-TV networks ESPN and Fox Sports and public Free-to-Air TV channels Canal 11 and Canal 22.
By then, Arturo Elias Ayub, director of UnoTV and Claro Sports, said in an interview with Radio Formula that there will be up to 36 simultaneous events so that, through Claro Video, users will be able to choose between disciplines.