Televisa announced that the broadcast of the first leg of Liga MX final, between Tigres and Chivas, registered an average audience of more than 3 million viewers on Canal 5.
Mexican media giant said in a statement that it has outperformed its competitor TV Azteca by 20.8%, according to figures from Nielsen IBOPE Mexico.
The match was broadcast simultaneously by the two main free-to-air channels, in an unprecedented event for the local soccer tournament.
The return leg, on Sunday, May 28, was broadcast on pay TV channel TDN (which is part of Televisa’s portfolio), and on streaming services Chivas TV, Blim (Televisa), Claro Video (América Móvil) and Cinépolis Klic.
Earlier this month, both companies simultaneously broadcasted the fight between Saúl Canelo Álvarez and Julio César Chávez Jr, whose TV rights belonged to TV Azteca, sources close to Televisa told El Financiero.
The sources also said that there are no previous agreements for other sporting events in the future, since these are special situations and a possible broadcast partnership is evaluated depending on the interest of the audience.