Telefónica launches Vivo PlayKids in Brazil

Telefonica launched for its mobile customers in Brazil the SVOD app Vivo PlayKids, an exclusive version of PlayKids mobile app, which provides entertaining and age-appropriate content specifically for kids aged eight and under.

Vivo PlayKids service costs R$ 9.90 (USD 3) per month or R$ 3.49 (USD 1) per week. It can be paid directly through the invoice or with mobile recharge credits. The service is available for iOS and Android devices. As a promotion, customers have a free month or a free week trial (depending on the plan chosen).

Among the titles available are “Galinha Pintadinha”, “O Show da Luna”, “Pocoyo”, “Turma da Monica”, “Disney”, “Patati Patata”, “Backyardigans” and “Angry Birds”. According to Telefónica, Vivo Playkids customers have access to all of these contents, with an average discount of 30% through this exclusive app. In turn, Vivo PlayKids has an exclusive content area, which will be renewed every month.

The SVOD app PlayKids, created by the company Movile, was first launched in Brazil in 2013. It is currently in over 100 countries and it has already reached 17 million downloads.