Telefónica to unify services in Argentina under brand Movistar


Telefónica will unify its services in Argentina under the Movistar brand, starting Tuesday, April 3. This move implies rebranding its broadband service, the streaming platform On Video, as well as the fixed telephony service, among others.
In this way, Telefónica and Speedy will no longer be used to commercialize services, according to the company’s website. With the change, the streaming platform On Video will be rebranded Movistar Cine, Speedy broadband service will be renamed Movistar Banda Ancha and the basic telephone service Movistar Línea fija. In turn, the services offered through the FTTH network will be marketed under the Movistar Fibra brand.
The company also reported that all the commercial conditions of the products and services of the mobile, fixed telephony and internet service remain the same. Customers will continue to receive separate invoices for mobile and residential products, but now with Movistar brand.
This rebranding process has already been carried out in other markets in Latin America where the telco has operations. In Argentina, the change comes together with the opening of the telecommunications market, which began in January this year, and allows Telefónica to enter the pay TV market and offer convergent services.