Telefónica closed a new content agreement with Grey Juice Lab for its latest Movistar Play Video on Demand (VOD) service, which was launched in Ecuador last April.
Grey Juice Lab will provide Telefonica with more than 500 movies a year from major Hollywood studios Warner Bros., Disney, NBC Universal, Paramount, Fox and Lionsgate.
The company is also providing Telefonica with content processing and delivery services, subtitle and metadata creation, content programming and marketing.
Grey Juice Lab already offers premium content and services to other Movistar Play platforms in Argentina, Chile, Colombia and Central America.
Movistar Play’s monthly subscription gives users access to a catalog with movies and series, while a T-VOD option is also available to rent premieres.