Telecine launches standalone OTT service in Brazil


During the NexTV Series Brasil 2018, Globoplay CEO João Mesquita said that “in less than a week” Telecine Play will be available as standalone SVOD platform, without the need to subscribe to a pay TV service.
This is a project that the company has been planning for several years. Currently, Telecine Play operates as a TV Everywhere platform for customers of the premium channels network on pay TV, which includes TC Premium, TC Action, TC Touch, TC Fun, TC Pipoca and Telecine Cult.
The Globo group has a strong OTT strategy and in addition to Globoplay it has already launched other standalone services such as Premiere and Combate. However, Mesquita made it clear that the objective is not to compete with traditional pay TV. I am sure that no product will take a subscriber from pay-TV, “he said.
In an interview with local media TelaViva, the executive explained that the service will use a new billing platform, which will start operating towards the end of this week and will serve all the group’s digital video products.
NexTV Series Brasil 2018 is the leading conference on TV, OTT and video organized by Dataxis, which was held on November 28 and 29 in São Paulo.