Tag Archives: Yolanda García Masiques

Movistar will bring addressable TV advertising to Latin America

Movistar+ started its new Addressable TV project in Spain, and it wants to bring it to Latin America this year. Initiative -carried out together with Procter & Gamble- segmented watchers it three-type households. Each home, in its linear TV consuming, will only see those campaigns in which it is target audience. This way, it will [...]

Movistar will bring addressable TV advertising to Latin America

Movistar+ started its new Addressable TV project in Spain, and it wants to bring it to Latin America this year. Initiative -carried out together with Procter & Gamble- segmented watchers it three-type households. Each home, in its linear TV consuming, will only see those campaigns in which it is target audience. This way, it will [...]

Movistar will bring addressable TV advertising to Latin America

Movistar+ started its new Addressable TV project in Spain, and it wants to bring it to Latin America this year. Initiative -carried out together with Procter & Gamble- segmented watchers it three-type households. Each home, in its linear TV consuming, will only see those campaigns in which it is target audience. This way, it will [...]