Tag Archives: Twitter

Twitter launches in-stream video ads in Brazil

Twitter announced the launch of the In-Stream video ad format in the Brazilian market. This type of advertising was originally launched in the United States and is expanding to other countries. This tool uses as main dissemination criteria the target audience of the campaign and the main topics of interest for each consumer. The video [...]

Twitter live-streamed its first match of Brazil’s basketball league

On November 10, Twitter started live streaming the NBB, Brazils most important national Basketball League. The first match offered was between França and Paulistano. Games are available to logged-in and logged-out user. The deal between the social network and the NBB includes 17 games of 2017-2018 season. The matches are available all Fridays.  Twitter’s commitment [...]

Twitter to live stream Brazil’s basketball league

Twitter announced a partnership with Brazils National Basketball League (LNB) to live stream on the platform 17 matches of 2017/2018 season. The games will be available, all Fridays, to logged-in and logged-out users. The first transmission will be on November 10 (Franca vs. Paulistano) and viewers will be able to access via computers, mobile phones, [...]

Twitter’s live streams of basketball games in Argentina reached 700,000 unique users

Twitter announced that the live streams of the four final games of the National Basketball League in Argentina averaged 688,000 unique users each (equivalent to about seven rating points). In addition, live coverage had a 79% young audience whose age was under 35 years. “The results obtained with the transmission of the end of La [...]

Twitter unveils sports strategy in Brazil

During an event in São Paulo, Twitter presented its sports strategy and reveled data confirming that sport is one of the main topics of conversation in the country. The social network said that 80% of Brazilians on Twitter are interested in sports. From the beginning of 2016 until June 2017, the platform recorded 217 million Tweets [...]

Twitter signs first live streaming deal in Argentina

Twitter announced a partnership with the Argentinas National Basketball League  to live stream the final matches of La Liga Championship between San Lorenzo and Regatas basketball teams. This marks the first live streaming deal for Twitter with a partner in Argentina. The live stream are available via @LigaNacional for free to logged-in and logged-out users [...]

“The potential for eSports is huge”

Pitter Rodriguez, Head of Sports Partnerships Latam at Twitter, spoke in an exclusive interview during the course of the conference NexTV Series South America on the importance of live sports, the agreements for the region and the growth of eSports. “Twitter entered sports broadcasts because we saw that large part of the conversations on the platform [...]

Twitter, NFL team up to deliver live programming

Twitter announced that it has signed a multiyear deal with the National Football League to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round, according to a press release. As part of the agreement, Twitter will live stream a 30-minute live digital show that will be [...]

Twitter unveils new live content deals

Twitter has unveiled on Monday, during its first-ever Digital Content NewFronts presentation, a slate of new premium live streaming content deals across sports, news and entertainment. The list of partners includes Bloomberg, Live Nation, BuzzFeed News and MLB, among others. As the Wall Street Journal previously reported, Twitter will debut the first-ever 24/7 breaking news [...]

Amazon to live stream NFL games

The NFL announced it has reached an agreement with Amazon Prime as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience during the 2017 NFL season. Amazon Prime Video will stream the 10 Thursday Night Football games, which will be broadcast on  NBC and CBS, and [...]