Tag Archives: CBS

Viacom and CBS merge on ViacomCBS

ViacomCBS announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia. ‘This is a historic moment that brings together two iconic companies to form one [...]

Viacom and CBS to combine on December 4th

Viacom and CBS announced today that they will complete their merger on December 4th, under which they will operate as a single company, which will be called ViacomCBS. This way, both companies are following the announcement made at the end of October, when they indicated that the merger would take place on early December. The [...]

Viacom-CBS merger now expected to close in early December

After a long negotiation process and having announced a merger agreement last August, CBS and Viacom now plan to merge as soon as early December. The two companies, which will be known as BiacomCBS Inc. once the deal is complete, said the pact had secured the approval of National Amusements Inc., that holds the majority [...]

CBS and Viacom to combine and create ViacomCBS Inc

Viacom and CBS today announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than USD 28 billion in revenue. The new company will be led by Bob Bakish as President and CEO. The transaction is subject to regulatory approvals and other customary closing conditions. [...]

New TV addressable advertising standard to be deployed in 2020

Disney, Turner, NBC, CBS and Discovery, together with Smart TVs company Vizio, formed the  Open Addressable Ready Project (OAR), a partnership for the development and deployment of a new standard for addressable advertising on Smart TVs. Full deployment is planned for the beginning of 2020. We all recognize the most important goal of this initiative [...]

Smithsonian Channel launches in Latin America with DirecTV

Smithsonian Channel announced its launch in Latin America through DirecTV (Channel 1747) service in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay and the Caribbean. The offer includes programming in 4K. The channel, inspired by the Smithsonian Institution, presents content from its parent companies, Showtime and CBS. The programming includes documentaries, series and shows on history, culture [...]

Viacom asks CBS to raise its bid

Viacom has asked CBS to raise its merger bid by USD 2.8 billion or almost a quarter more than CBS’s offer, Reuters reported, citing people familiar with the matter. According to the sources, CBS is now considering its next steps in the deal negotiations. The network initially offered 0.55 of its shares for each Viacom [...]

Viacom rejects CBS’s offer

Viacom has rejected CBS’s first acquisition offer, which is below the market value, CNBC reported, citing sources familiar with the situation. According to the report, Viacom will propose a counteroffer to CBS bid. According to the sources, the CBS offer – delivered verbally on Friday- is 0.55 shares for each Viacom class B share, valuing [...]