Tag Archives: Big Data

Turner launches TargetingNOW solution in Latin America

General TV | | June 8, 2018

Turner Latin America announced the launch in the region of TargetingNOW, an advanced targeting solution for TV that offers a more effective reach of advertising campaigns in the specific targets of each brand. TargetingNOW aims at advertisers who want to enter into TV targeting based on big data and start looking at media planning beyond [...]

Telefónica launches video recommendation system in Latin America

OTT / VOD | | February 7, 2018

Telefónica launched a video content recommendation solution in Latin America, designed by Telefónica I+D’s engineering team at the Walqa Technology Park, in Huesca, Spain, elEconomista.es reported. For this product, the company worked with recommendation algorithms, as well as Artificial Intelligence and Big Data. “When a user watches a movie, it gives us a lot of [...]