Tag Archives: Alfredo Arosemena Ruiz Huidobro

TV must adapt itself to OTT market and audiences

One of the panels developed during the first day of Nextv CEO Latin America, leading conference organized by Dataxis last November 5th and 6th at the Biltmore Hotel in Coral Gables, Miami, was titled Is pay TV via OTT the future of TV?, was attended by Steve Oetegenn, President of Verimatrix; Ezequiel Fonseca Zas, SVP [...]

Telefonica Media Networks markets Tuenti’s Freemium offer

Telefonica Media Networks announced it will develop advertising marketing actions on the Spanish mobile operator Tuenti freemium offer, which will give  its clients 150 mb internet and unlimited WhatsApp for free in exchange for watching an advertising video.  Tuenti is a completely digital telecommunications service and different from traditional ones,  which can adapt itself to [...]