Tag Archives: advertising

Twitter launches in-stream video ads in Brazil

Twitter announced the launch of the In-Stream video ad format in the Brazilian market. This type of advertising was originally launched in the United States and is expanding to other countries. This tool uses as main dissemination criteria the target audience of the campaign and the main topics of interest for each consumer. The video [...]

Facebook and Cisneros Interactive close partnership in Latin America

Cisneros Interactive, a digital advertising division of Cisneros, announced an agreement to become the reseller partner for Facebook in Bolivia, Ecuador, Paraguay and Venezuela. Cisneros Interactive will hire local teams exclusively dedicated to servicing Facebooks clients in these countries. The social network has a combined 27 million users in these four countries. In a press [...]

Televisa expects drop in ad sales after Trump victory

Televisa expects a fall in advertising revenue as a result of a reduction in advertisers’ budgets following Donald Trump’s victory in the United States presidential election. Salvi Folch, Chief Financial Officer of the Mexican media giant told during the Morgan Stanley TMT conference in Barcelona that the company is preparing for a drop in advertiser [...]