StarTV to add OTT services to TV offer in 2019

Bruno Pruneda DPG_IMG_3037_2-editada

Mexican DTH operator StarTV is working on partnerships with OTTs services to complement its content offering. In 2019, it will offer “well known” platforms, said in an interview with NexTV News Latam the company’s general director, Bruno Pruneda. Meanwhile, the company moves forward with its ‘double play’ package that integrates pay TV with satellite Internet.
Pruneda will discuss the new pay TV opportunities in Latin America in the next edition of NexTV CEO Latin America, the leading conference organized by Dataxis, to be held on November 1 & 2 at the Biltmore Hotel in Miami.
StarTV began operations in early 2016 in one single city and currently covers more than 75% of the country, focusing on offering pay TV to populations that do not have access to this type of service, which enabled the company to have a rapid growth.
Currently, StarTV has close to 200,000 pay TV subscribers, a figure the executive estimates they will finally reach by the end of this year. In 2019, the goal is “to move faster to reach 400,000.” In addition to pay TV, the operator offers its StarGo satellite internet product focused on rural areas and those difficult to access, such as agricultural fields, cottages and greenhouses, among others.
“We are the only player in the Mexican market to offer pay TV via satellite and satellite internet with the latest technology,” he said. This year, the company intends to “flood the market with yellow antennas” and “continue breaking paradigms in the telecommunications sector in Mexico.” In addition, “we are working in alliances with OTTs to complement our content offerings”.
Pruneda believes that streaming services “are used as a complement to pay TV. People with Internet access do not cancel pay TV, but it does reduce the cost of their package to complement it with an OTT.”
“In 2019, we will launch different renowned OTT platforms included in the price of our packages”, he added.
On the other hand, the executive said that they will bet on ‘double play’ offerings with StarGo. “From September/October we offer StarTV. This means that, with the purchase of any satellite Internet package, we include satellite television with 56 channels of all genres.”
“We are very happy to launch this promotion. We believe that people, in addition to the Internet, also deserve to know our satellite television service and thus cover two basic needs of the population. There are still many areas in Mexico without access to the internet through conventional means and we want our new satellite internet to be used with the best television”.