On Demand music streaming platform Spotify, main service of its kind in Latin America, is expanding its immersion into the online video industry with its first 12 original series, which will have chapters of up to 15 minutes.
“Music will always be most important, but our audience likes us and wants more from us. We have to figure out a second act, and I think it will come out of video. The idea is to make sure users know they can come here for something other than playlists”, stated Spotify Content Partnerships Director, Tom Calderone, in an interview with financial website Bloomberg.com.
Documentary series like Landmark, on music icons such as The Beach Boys or Metallica, reality shows like Rush Hour, crossing collaborations between two hip-hop projects, or a comedy and mockumentary produced by Hollywood actor Tim Robbins, Spotify launches for the first time its own productions to compete in the video streaming market.
Spotify’s video service includes news, music clips, podcasts and other audiovisual content through commercial agreements with programmers such as Adult Swim, ABC, BBC, TBS, Condé Nast, ESPN, Fusion, Maker Studios, NBCUniversal, TED and Vice.
Launched in mid-2015, it is for the time being only available in the US, the UK, Sweden and Germany. The contents are also accessible from Android and iOS mobile devices since January and February 2016, respectively.