Second Football Spanish League, named ‘1/2/3’, will be broadcasted on the Internet by the OTT platform YouTube for Latin America. It will also include narrations in English, in order to improve international diffusion. Spanish football matches broadcasters will all be able for various African, Assian, European and American countries, even in those in which there is no operator broadcasting the competition.
To this initiative, whose purpose is to increase the competition’s international diffusion, a weekly 52 minutes program is added, which will summarize the best football working day content.
Competition’s audiovisual area director, Melcior Soler, explained through an official statement that ‘way of consuming live sports has changed”, and that purpose of Spanish football Patronal is to ‘expand the attractiveness of competitions’, using new digital platforms.