Snapchat, NBCUniversal partner to create original shows

Snap and NBCUniversal announced that they have joined forces to create a new digital content studio that will develop and produce shows, including scripted and other genres, for Snapchat mobile messaging app.

Both companies will have equal equity stakes in the new venture, which will be based on Santa Monica, California. As part the launch, NBCUniversal and Snap also announced that the joint venture’s first deal will be with Donut, the independent company created by Mark and Jay Duplass that have produced several movies and series, among them HBO’s Togetherness and Room 104.

“NBCUniversal is proud to have been Snap’s first partner to create Shows, and we’ve seen consistent audience growth and engagement on the platform,” said Maggie Suniewick, President, NBCUniversal Digital Enterprises. “This digital content studio is an extension of our already strong partnership and an opportunity to develop new IP and franchises for a mobile-first audience.”

Over the past year, Snapchat has worked with NBC as well as other networks and media companies to produce original, short-form shows for its platform, including “Stay Tuned”, “The Rundown” and “The Voice” on Snapchat.