RTVE, Atresmedia and Mediaset to launch OTT platform

Spanish companies RTVE, Atresmedia and Mediaset España announce a deal to launch a HbbTV platform with content from all three broadcasters. In a second phase, it will become a traditional OTT service, the groups said in a joint statement.
The platform will be open to other DTT operators and will include the audiovisual content from the three companies with the aim to “improve the diversity, quality of the free-to-air offer and the user experience through services and functionalities offered by the HbbTV technology.”
The step to become an OTT service would be “very fast” and could be operational in the first months of 2019, sources told El Español. In this way, it would compete with Netflix, HBO and Sky’s OTT service in Spain. It is still unknown if this streaming platform will be available outside of Spain.

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