According to Dataxis, the pay TV market in Latin America will reach 79.3 million homes in 2023. Although Dataxis predicts that 8.5 million new pay TV subscribers will be added compared to 2017, it is a conservative evolution. As a result, TV subscriptions will not exceed 40% of households with TV set.
Dataxis believes that several factors influenced the pay TV evolution namely: the economic instability of the region, certain countries of great volume already reached a saturation point and the down fall of Brazil. However, this stagnation situation is not verified in other services. For example, fixed broadband did not stop its march and in 2017 it already outpaced pay TV.
Dataxis highlights that Mexico will hold 28.9% of pay TV customers and will continue to be the largest market in the region. Brazil will be very close with 28.2%. Argentina, Colombia, Chile and Peru will accumulate 26.5% of the pay TV subscribers. Central America, Bolivia and Paraguay will be the fastest growing markets due to their low rates of service penetration.