After several quarter of losing subscribers, during Q2 2018 Latam’s pay TV market reached a quarterly growth of 1%. The World Cup has been the main factor of the change in trend. The market now exhibits 72.06 million of legal pay TV subscribers.
According to Dataxis, DirecTV took a great advantage of the soccer global event –it broadcasted all the 64 matches- and record growth in key market like Chile and Colombia, where it reached the second position.
Although DirecTV is still the second regional player in terms of subscribers, it reduced the gap with the leader America Móvil to their historical minimum: 0.8%. At the end of Q218, América Móvil had a 19% market share of the total subscribers in the region and DirecTV 18.2%.
The ARPU of the Pay-TV service went down to USD 21.5 as a result of the devaluations of the local currencies in several markets in Q2 2018.