New original National Geographic franchise exceeds 3.7 million viewers

“Bios. Vidas que marcaron la tuya”, the new National Geographic franchise recorded “historical ratings” with more than 3.7 million viewers, according to data released by the company in a statement. It was also the most watched series in Nat Geo App.
The franchise presented shows dedicated to celebrities such as Charly García, Gustavo Cerati and Alex Lora. Each special has two episodes of one hour. The show dedicated to Cerati became the most watched content of National Geographic in 2018. It led Argentine pay TV with 1.19 rating points with an audience share of 13.3 points, 12 points more than one of its main competitors. It was also successful among millennials with 1.41 points, reaching #1 on pay TV.
During Charly García’s special, the channel led the factual category, and positioned among the most watched in pay TV in Argentina with an average of 0.78 rating points and in Chile with 0.64, according to data from Kantar IBOPE Media Workstation.
In Mexico, the show dedicated to Alex Lora also obtained good results: it led the category of documentaries and obtained the second place among pay TV channels with an average of 1.23 points.
In the digital universe, “Bios. Vidas que marcaron la tuya” positioned as the most watched series in Nat Geo App in November. The special show about Cerati had a total reach in social networks of 1.6 million and was global trending topic and in Argentina, Chile, Peru, Venezuela, Colombia, Mexico, Ecuador, Honduras, Guatemala, El Salvador and Panama. The show dedicated to Charly García was also trending global topic and in Argentina, Peru, Chile, Colombia, Guatemala and Ecuador.