Netflix added 5.2 million members and surpassed the 100 million mark, according to the company’s second-quarter results. Netflix went from having 99 million users in Q117 to 104 million in Q217 (including courtesy accounts). For the first time, the service has more members internationally than in the US.
In its letter to shareholders, Netflix said the service grew “more than expected” due to its “amazing content”. If only paid accounts are considered, the streaming giant added 4.7 million subscribers and reached a total base of 99 million.
In the United States, the company added 1.07 million members in the quarter (948, 000 paid memberships). However, the international segment surpassed the domestic market and now accounts for 50.1% of total membership base. In this segment, Netflix added 4.1 million members (3.7 million paid accounts).
However, when considering only paid memberships, the domestic market still had more subscribers (50.32 million versus 48.71 million in the international segment). However, Netflix projects that in Q317 paid subscribers around the world will finally exceed the United States. The boom in the international market comes after Netflix started, in 2016, the expansion of the service into 130 new countries.