Netflix is expecting that in the near future half of its catalogue will consist in original content, said its CFO David Wells during a Golden Sachs conference.
The executive assured that they are “third to half way through” toward reaching the expected 50%. By the end of 2016 Netflix is expecting to have 600 hours of original content, up from 450 hours in 2015, said Ted Sarandos, Netflix Chief Content Officer, in an interview with Variety earlier this year. The investment in original content is expected to grow from USD 5 billion in 2016 to USD 6 billion in 2017.
During the conference the executive also said that “there are no immediate plans to launch an advertisement based product”, since Netflix brand stands for no advertising.
Internationally Netflix goal is having 80% of Hollywood productions and 20% of local productions. This ratio “holds up well” according to Wells, even in the Brazilian market which is very protective of its culture.