NBCUniversal to cut prime-time ads

US media conglomerate NBCUniversal, which operates Spanish-language TV network Telemundo, plans to cut the amount of ad time during its prime-time shows by 10% and reduce the number of advertisements in its commercial pods by 20%.
In a press release, the company said that this new strategy will begin to be implemented during the fourth quarter this year. This way, NBCUniversal is making reductions in more than 50 Primetime original shows across its entire portfolio. As part of this initiative, the company will also launch a new 60 second contextually-programmed Prime Pod in the first or last break of a show dedicated to up to two advertisers.
“NBCUniversal is advancing the TV experience as consumer behavior has evolved: lower ad loads, more innovation and more targeting. We’re reimagining the advertising experience for consumers, marketers, and the entire industry,” commented Linda Yaccarino, Chairman, Advertising and Client Partnerships at NBCUniversal.
According to the executive, there are more and more consumers of services such as Hulu or Netflix who “are liberated via technology” from having to watch a large number of advertisements aired on traditional TV, so this change was “inevitable”. In addition to Telemundo, the NBCUniversal channel portfolio includes NBC, MSNBC, E! and USA Network, among others networks.