Nagra unveils top five pay TV trends for 2018

Nagra, a Kudelski Group company and provider of content protection and multiscreen television solutions, has unveiled the top trends it expected to impact the pay TV industry in 2018. “By understanding the trends that are emerging in the TV and entertainment ecosystem, pay-TV operators, broadcasters and content owners can make the intelligent business decisions that will build tomorrow’s TV landscape,” said Ivan Verbesselt, Nagra’s SVP of Marketing.
The first trend is the “Post-OTT Era”. The company believes that traditional TV and OTT services will become synonymous. “While IP will be king, legacy environments will still smartly coexist with new infrastructure for some time. The ability to easily onboard OTT products onto pay TV platforms will also play a strong role in future strategies”.
Nagra mentions as second trend the personalized user experience. According to the company, with each person’s unique needs of how, when, where and what they watch, the industry is welcoming an intersection of customer journeys and UX design. Operators offering various options to adapt to unique customer journeys that meet individual demand and consumer types will come out ahead. Core to this are the developments in voice user interfaces (VUIs), AI, machine learning, and also VR/AR as well as IoT technologies.
The third trend is “Content piracy”. According to Nagra, 2018 is the year where the fight to protect live sports content turns in favor of the industry, and ultimately the consumer. Service providers will fight IPTV and Kodi add-on piracy with end-to-end content value protection, applying a closed-loop approach that secures and marks content, and then allows for monitoring and actions against piracy.
The fourth trend is “Analytics, big data & AI”. Evolving pay-TV business models and services will focus on sophisticated platforms that leverage data intelligence and AI to enable operators to pilot their business and make better strategic decisions.
The fifth trend is “New Business Models”. Pay-TV service providers are working to segment the market, offering skinny bundles and flexible OTT offerings to steer viewers away from cord cutting and drive additional revenues. In addition, virtual MVPD services are expanding their subscriber base in the U.S. market (i.e. Sling TV, Hulu Live, PlayStation Vue). “We can expect this trend to continue developing globally over the course of 2018, especially in regions where content licensing terms provide room for new business model options”.

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