Multimedios reinforces its TV strategy

Guillermo Franco, General Manager of Multimedios Televisión, spoke in an interview with NexTV News Latam about the recent tender process where the company obtained six new DTT channels. This way, Multimedios will expand its presence to more regions of the country, including Mexico City and its Metropolitan area.

Multimedios Television has 50 years of experience in the TV market in northern Mexico. Currently, the company’s portfolio includes three channels: Multimedios, Milenio TV and TeleRitmo.

According to Franco, the strategy for the new frequencies is not yet defined. “We are going to analyze in each city what is most appropriate, we could create, or not, a new channel, depending on the needs of the market.” Through the six channels, the group will extend its presence in Mexico City and its metropolitan area, Chihuahua, Coahuila, Durango, Jalisco, Puebla and Tlaxcala.

According to Franco, the tender process carried out by the Federal Telecommunications Institute (IFT) was “very clear, very well organized and structured, I think it is something very good for the country”.

– When would the new channels start operating?

We cannot start operating before December. Therefore, this would start in the middle of next year.

With the new TV free-to-air channels, we will grow are coverage from 14 million homes to about 45 million.

– What is your evaluation of the free-to-air TV market in Mexico?

Free-to-air TV remains the main means of consumption in half of Mexico’s households. And in pay TV, free-to-air channels have more than half of the total audience. Therefore, free-to-air channels are the most watched. We believe that there is a lot of market for everyone; with 1% of market share a channel is already profitable.

-What is your content strategy?

Free-to-air television in 2018 has to be live, recorded programs and catalogs no longer work because that have migrated to OTT platforms. Then, you have to generate live content: News shows, sports programs.

-What sports content do you offer?

We have baseball, basketball, soccer matches but not from the first division because we do not have enough coverage. I think that little by little in Mexico soccer is going to go to pay TV premium channels. The amount paid for the rights is growing. I think that ESPN and FOX will stay with that business.

-What is your digital strategy?

 Everything goes in 360. We have TV, radios, sites, the group just bought We are strengthening all platforms.