Mexico’s Imagen Television bets on growing soccer TV lineup

Imagen Television announced that it will broadcast the local matches of Pachuca and Leon on free-to-air TV for two years. Both soccer teams joins Querétaro and Jaguares, which also have TV rights agreements with the new channel.

On January 7, Imagen Televisión broadcasted the first Liga MX match of Pachuca and León (they played against each other). This marked the return of the teams to free-to-air TV, after years of being broadcasted via pay TV, through Fox Sports.

“We think this is a very successful project, because these two teams return to free-to-air TV and with a channel that is growing”, said Jesús Martínez, president of Grupo Pachuca, according to Excelsior.

Imagen Televisión is the third national free-to-air TV channel in Mexico. It started broadcasting on DTT in October 2016, competing with Televisa and TV Azteca. Recently, Reporte Índigo newspaper reported that Club América, owned by Emilio Azcárraga, president of Grupo Televisa, is the one that receives the most money from TV rights (USD 15 million).

“We broke the duopoly of soccer. Fox Sports is selling the rights with our authorization. We are happy and we will support Grupo Imagen”, added Martínez.