Mexican cable operator Megacable canceled the promotion it had announced offering its subscribers access to the Liga MX final through Chivas TV platform. The operator said that Chivas disabled the 50,000 codes it had acquired “due to pressures from the television station that owns the broadcast rights” (Televisa). This was announced on Saturday May 27, before the final match, which was played on Sunday 28.
In a statement released through its social networks, Megacable explained that it had bought 50,000 codes from Chivas TV to offer them to its Internet subscribers. However, because of “pressures” from Grupo Televisa, Chivas “disabled the codes acquired thus affecting the subscribers who participated in the promotion.”
The operator announced that customers who were affected received a MX $69 (USD 3.7) bonus to buy the game directly on Chivas TV or Cinépolis Klic. The promotion was available for Internet customers in the metropolitan area of Guadalajara.
In addition, Megacable said that it never mentioned that the match would be broadcast by some of its channels or pay TV systems. The company added that it “will take actions for the non-compliance of the agreement by Chivas de Corazón.”
Amaury Vergara, director of Chivas TV, said that “there was an intention to do things with them, but the agreement was not fulfilled, not by Chivas TV, by them,” El Universal reported.