Irdeto: Education could reduce Latam piracy

A new online survey from security provider Irdeto found that 70% of Latin American consumers polled in Argentina, Brazil, Colombia and Mexico are watching pirated video content. Of those consumers who watch pirated video content, more than half (59%) said that knowing the damage piracy causes the content creation industry would make them watch less or stop watching pirated video content.

The research was commissioned by Irdeto and conducted online from January 24 – January 31, 2017 by YouGov. In the countries surveyed, consumers who are 18-24 years old in Colombia (91%), Argentina (89%), Mexico (85%) and Brazil (78%) all led as the highest age bracket of consumers who admitted to pirating video content.

Mexico (67%), Colombia (62%) and Brazil (62%) all had similarly high response rates regarding the number of consumers who pirate content and would stop or watch less if they knew more about the damage piracy causes the media industry. However, the survey found that consumers residing in Argentina do not care as much about piracy’s negative impact, with only 43% saying this knowledge would lessen or stop their consumption of pirated video content.

Regarding the types of content that are of most interest to Latin America consumers who pirate, TV series (22%), movies that are currently in theaters (21%) and DVD editions of movies (19%) were the top three most sought after pirated content.