Hulu will spend around USD 2.5 billion on content in 2017, the company’s CEO, Mike Hopkins, said at an event in New York last week. The executive also mentioned that the service plans to launch seven new original series in the next 6-9 months, Variety reported.
The announcement comes after other streaming services revealed their investment plans in original programming. This way, Hulu is behind Netflix, which plans to invest USD 6 billion this year (USD 7 billion in 2018) and Amazon, which analysts say will spend about USD 4.5 billion in 2017.
Variety noted that Hulu operates only in the U.S., while Netflix and Amazon are distributed globally. In addition, the company is also offering a live TV service, which has considerable costs. In this market, Hulu is competing with other OTT pay TV services like YouTube TV or DirecTV Now.