Hulu partners with ESL for exclusive eSports content


Hulu has partnered with ESL to bring premium eSports content to its streaming video service for the first time. The deal includes four new eSports series that will be developed and produced by ESL and will premiere later this fall (in the northern hemisphere).

The four eSports series in the deal include “Player V. Player”, a gamified debate show with casters and eSports influencers facing off over the hottest topics in eSports; “Bootcamp”, a weekly docu-series following The Immortals, a top CS:GO team; “Defining Moments”, with the most impactful moments in eSports history, and “ESL Replay”, a documentary-style recap of the most memorable moments from four of the biggest multi-day eSports tournaments in the world.

“Esports is one of the fastest growing areas of media and entertainment, and, through this first-of-its-kind deal with ESL, we can now bring the popular world of eSports to Hulu,” said Lisa Holme, Vice President of Content Acquisition, Hulu.  “We know our viewers, especially those watching Hulu on consoles, are hungry for this type of content – so we’re excited to offer it on Hulu for the first time.”

This marks the first time ESL has signed this type of agreement with a subscription video service. Social networks Facebook and Twitter have already added eSports to their platforms and even linear sports channels like ESPN and FOX Sports have content related to this sport modality.