Discovery Latin America / US Hispanic (DLA / USH) confirmed that it will incorporate the HGTV channel to its Latin American audiences. This way, Discovery expands its lifestyle brands offer, which already includes other similar contents networks such as Discovery Home & Health, TLC and Food Network. In the US, HGTV is located in the top 10 ranking of pay TV channels.
‘HGTV arrival at Latin America solidifies our regional lifestyle portfolio’, said Fernando Medin, president of DLA / USH, and added that Discovery Home&Health continues to lead this category at a panregional level, which proves followers affinity for our content’.
In relation to HGTV’s growth in recent times, Medin said that “last year we added Food Network to the portfolio and since then its distribution grew more than 30% and its audience made a 50% increase in markets where it is measured in the region’. To his view, ‘this renews our strong commitment to continue expanding ourselves with new contents in both linear and digital platforms’.
‘Competition in the Market’; Our Lakefront Home; Hawaiian tents; Remodeling Surprise: Bathrooms; Remodeling Surprise: Gardens; Amazing Pools; Star Designer Search and Luxury Homes are some of the most relevant contents for HGTV’s debut in Latin America.