HBO GO launches standalone service on App Store and Google Play

HBO Latin America announced that it will extend the access to HBO GO, allowing online subscription through App Store and Google Play for the first time. The launch will be in stages, starting in the Caribbean.

In an interview with media, Francisco Smith, EVP of Distribution and Media Development at HBO, said they expect that this new distribution model will be available in the rest of the Latin American countries before the end of this year.

Originally, HBO GO was launched as a TV Everywhere platform only for premium subscribers and then as an “a la carte” service in partnership with pay TV operators, following the model used in the United States. Now, the service announced the expansion to other distribution platforms, for the first time outside the traditional pay TV ecosystem.

In this sense, Smith said that “this is not a change of strategy” because “this was always part of the original plan.” Meanwhile, the executive confirmed that they continue to work with pay TV operators in Latin America. “Operators remain essential to our business plan.” Many of them “have chosen to build their own digital platforms and we have created tools to strengthen that offer, to meet the consumer’s demand to access content outside the home.”

Although HBO does not share its projections in terms of number of subscribers, the growth expectations in the region are positive considering “the broadband growth and the number of mobile devices capable of accessing content”.

According to the executive, the price of the subscription in the digital stores will be similar to the local cost of the premium package in linear pay TV.

 

HBO GO is available through any mobile device with iOS 7.1+ operating system (iPad, iPhone, iPod Touch) or Android (OS 4.0+) and on www.hbogoca.com and www.hbogola.com. It can also be accessed through Xbox 360 consoles (with Xbox Live). In addition, the service has support for Chromecast.