From 2020, Brazilians living in the US will have the option of accessing the Globo Group’s TV programming through Globoplay. The Group informed that, from next year, it will be focused on expanding its strategy with its audience outside Brazil, and will make its platform available in the North American country. The information was released by Ricardo Feltrin, a journalist of UOL, one of the largest content companies in Brazil.
‘It will be a model adapted for the Brazilian audience living in the US, and it is expected to offer the ‘catch up’ or live streaming of the Globo Internacional programming that is shown in the country’, the Group said. It will be possible to watch all of Globo’s programming after its linear display (that is, after it has been shown on FTA TV). It will also be possible to access Globo’s own local content, such as the newscast ‘Globo Notícia Americas’. The platform will not show Globo’s live content, and it is also possible that some contents will not be broadcast in other countries because of territorial copyright issues.
‘We have six other international channels, which today record four million subscribers: one in the Americas, one in Europe, two channels in Africa and other two in Portugal’, Globo reported. The Group is partnering with others, as it did with Sony for the co-production of three series in English, and has sold its soap operas and products to about 170 countries in the last 40 years. The Brazilian Ministry of Foreign Affairs estimates that one million Brazilians are living in the US today, almost a third of them in Florida. Nowadays it is possible to watch Globo’s programs through a subscription to Globo Internacional on pay TV.