selects Elemental to deliver 4K VOD

Elemental Technologies announced that has selected its video processing solutions to power its new 4K VOD services. The agreement expands the broadcaster’s existing Elemental deployment with added video infrastructure to process streaming 4K content with HEVC compression. has used Elemental encoding solutions for more than five years. To address its growing market for 4K video, sought to launch 4K VOD services as quickly as possible.

“Elemental demonstrated that it could extend its high level of quality to 4K workflows, quickly and easily meeting’s stringent requirements for performance, interoperability and reliability while incorporating the powerful and complex HEVC codec”, said said Igor Macaubas, product manager, online video platform for

The new deployment adds new Elemental Server transcoders to the existing solution comprising Elemental Live, Elemental Server and Elemental Conductor products, with Elemental APIs simplifying integration with other systems, boosting workflow efficiency and supporting a rapid time-to-market for’s new 4K service.

Elemental’s software-defined video approach allows HEVC encoding to be implemented in dedicated appliances, virtualized in a data center or hosted in the cloud, whether supporting real-time streaming or batch-processed file conversion. provides digital platforms and services for Brazil’s Grupo Globo, connecting online audiences to the diverse array of publishing, video and data properties Grupo Globo operates, including Globo TV’s broadcast networks, film studio Globo Filmes and OTT service Globo Play.