Online channel FWTV announced the acquisition of 50% of MediaBusTV, a company that offers audiovisual content in public transports of Argentina. Several short-format contents of the channel will be available on MediaBusTV screens in the main Premium buses of the capital city and Greater Buenos Aires.
“This important acquisition allows FWTV to continue growing in the entertainment segment,” the channel said in a statement. “MediaBusTV is strengthened by having as shareholder the web channel, providing quality content to the more than 8 million people who travel through the city of Buenos Aires and its surroundings.”
Currently, the digital TV channel of MediaBusTV offers full HD content on 15 bus lines in Argentina. Among the contents offered are cooking recipes, extreme sports videos, news, curious facts, tutorials and cartoons.