Fox Latin America is launching an audiovisual campaign addressed to children against illegal connections to pay TV and access to apocryphal content. It is called Antipiracy League and consists of contents for the screen and other actions out of it, such as workshops in schools in the region.
The campaign on screen consists of three spots of cartoons with four characters. In addition, as a complement, the TV channel launched the website www.ligaantipirateria.com. The objective is to raise aware among children about the value of their creations and works, and emphasizes the importance of being responsible when consuming online content.
“When you compete in a legitimate market, with players that develop in the same level, with the same public charges, within the same rules, it becomes an interesting market to invest in,” explained the Head of Antipiracy of Fox Latin America.