FlixLatino, the Somos Next’s SVOD platform, announced today its rapid expansion across the US and enhancement of consumer marketing efforts via digital, in-store advertising, social media and influencer outreach. With more than 250 movies, series and documentaries originally produced in Spanish, the service is available in web, iOS, Android, Roku and Smart TV platforms, within the US and Puerto Rico. FlixLatino has experienced rapid growth in 2019, boasting an 89% customer retention rate for those that sign up for a trial.
‘We are thrilled to provide a quality product, with total flexibility, extremely affordable pricing and great customer service, while also helping Hispanics connect culturally with their heritage and passion points’, said Luis Guillermo Villanueva, Chief Operating Officer at FlixLatino, who will express himself on this topic and others in the Nextv CEO Latin America next edition, that will take place next November 5th and 6th at the Biltmore Hotel, in Coral Gables, Miami, organized by Dataxis.
The FlixLatino movie catalog consists of contemporary theatrical releases from all over Latin America and Spain, displayed in HD quality. All movies in the catalog are carefully screened for variety in genre, country of origin and gender appeal. The company refreshes its titles monthly, with weekly premieres, and continuously adds new content to cater to subscriber demands. The OTT also includes highly appealing series and documentaries, to satisfy new consumer’s behaviors, such as ‘binge watching’.
The platform is distributed with corporate partners including Sprint, Dish/Sling, Amazon, VEWD and more. Access to FlixLatino’s contents is possible by starting a free seven-day-trial period, and, after it, start paying a USD 2.99 monthly subscription, or choose the annual option for USD 29.99.