The South American Football Confederation (Conmebol) and Facebook agreed to extend from 28 to 46 Copa Libertadores matches broadcast for free by the OTT Facebook Watch, in the Spanish-speaking countries that are taking part in the competition. Fox Sports will also air Thursday’s matches, which had been acquired by Facebook.
Partnership between the companies establishes that Libertadores Cup’s matches on Facebook are also available on the Conmebol Libertadores and Fox Sports websites, from Tuesdays to Thursdays in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay , Peru, Uruguay and Venezuela. Facebook owns the Conmebol Libertadores broadcasting rights until 2022, including Thursday’s matches exclusivity.
‘Consumer behaviour is changing, and we want to help to bring that change and innovation to the Latin American sports ecosystem. Our experience has shown us that adding more matches can make a better adoption of the change easier. We are very proud to extend our work with Fox Sports, giving people more opportunities to watch Libertadores Cup’s matches through a new social watching experience on Facebook Watch’, said Leonardo Lenz, Facebook’s Sports Alliances Director for Latin America. Juan Emilio Roa, Conmebol’s Commercial Director, said that in the company they are ‘very proud with this new agreement to continue carrying football everywhere. We value our right holders efforts to create new experiences for all Conmebol Libertadores fans’, he ended.