ESPN launched its flagship ESPN app across Spanish-speaking Latin America, available on iOS and Android. The new app offers dedicated local editions in Argentina, Chile, Colombia, Mexico and Venezuela. It features personalization, alerts, videos and highlights, audio, and customized local news for fans in each market.
According to ESPN, the ESPN app has the same capabilities and functionality as its U.S. edition. It makes ESPN’s industry-leading content easily discoverable, while delivering fast scores and an engaging experience with text, video, audio, advertising and more.
“The app will allow us to better serve the fast-growing audience of fans in the region, where most consume ESPN content on mobile devices. Fans will enjoy a personalized, intuitive experience that is familiar across all devices”, said John Kosner, executive vice president of ESPN Digital and Print Media.
The application is created and managed by ESPN editorial teams across Latin America and around the world, including Buenos Aires, Mexico City, Miami, Los Angeles and Bristol, as well as journalists dedicated to industry-leading coverage of global football, boxing, baseball, basketball, tennis and more.