Entel Chile selects Bango for Carrier Billing in Google Play

Entel, the largest mobile operator in Chile, has implemented Bango’s carrier billing solution for Google Play. Now, the company’s subscribers can click-to-buy using carrier billing, placing the charge on their phone bill, for instant access to games, music and movies, among other contents.
Bango CEO, Ray Anderson, said, “This is the first Direct Carrier Billing launch for Google Play within South America. It follows the first Direct Carrier Billing launch for Google Play across Latin America with AT&T Mexico in 2015, also through the Bango Platform”.
Operators relying on Bango data typically benefit from revenue uplifts between 20-4%, with some boosting revenue by more than 70%, said the company in a press release.
The platform is available to pre and postpaid subscribers. “At Entel we are proud of ourselves for offering the best services and products to our customers. Launching carrier billing in Google Play through the Bango Platform enhances our offering, providing a safe, easy to use payment method so our customers can enjoy the very best content on offer in the world’s biggest app store. These are the initiatives that allow us to bring people closer to the infinite possibilities that technology offers and in this way, responsibly transform the society”, commented Matías del Campo, Market People Manager at Entel Chile.