Endemol, Band and Google team up for new digital advertising model for MasterChef Brazil

Endemol Shine Brazil announced a strategic alliance with Google and Band Digital to launch a new advertising model for its cooking show MasterChef Brasil.
With the launch of the new season, the deal will open new sponsorship and advertising opportunities on the YouTube channel of MasterChef in the country, which includes complete episodes, as well as exclusive videos and highlights of the show.
According to Danilo Ancete, Head of Sponsorships & Packages of Google Brazil, “the complementary digital audience has a great affinity with online content: 77% of the YouTube audience is between 18 and 34 years old”.
Juliana Algañaraz, Managing Director of Endemol Shine Brazil, said that last season, subscribers of the YouTube channel grew by 50%, accumulating more than 749 million views.