DTH operator Dish Mexico has partnered with virtual mobile operator FreedomPop to offer its subscribers a cell phone line with 100 free voice minutes, plus 100 text messages and 100 megabytes of mobile Internet with another 100 megabytes more for social networks, according to local newspaper El Economista.
This way, the company seeks to retain customers and position itself in its competition with other operators such as SKY (Televisa-AT&T) and Star TV. “This service that we are launching with FreedomPop is the first one of its kind here; we have hope, because it is part of a disruptive model where we put the customers at the center of the plan and they receive telephony without extra cost,” said in an interview with El Economista, José Luis Woodhouse, general director of the Dish.
Initially, this promotion was launched in 16 states and the expectation is to cover the other 16 states in the country during the first quarter of 2018. “Today there are already customers who are using these phone lines. In two or three months we will have more precise information on how many users have joined this initiative.”
FreedomPop arrived in Mexico in 2016. It operates over the Telcel network (América Móvil). It has permission to resell in the country text messaging services, cell phone and data services until 2026.