Chilean free-to-air TV channel Mega announced that, from January 2017, will represent all of the ad sales for Discovery Networks channels in Chile.
The decision comes after Discovery acquired – in July 2016 – 27.5% of Bethia Comunicaciones S.A, the company that owns Mega.
Mega now represents ad-sales of Discovery Channel, Discovery Home & Health, Discovery Kids, Discovery Turbo, TLC, Investigation Discovery and Animal Planet. The portfolio of the new sales team also includes Mega, Radio Carolina, Radio Candela and websites Estilo Mujer, mega.cl, carolina.tv and AN.cl.
“Chile is a key territory for Discovery and we are confident that there are great growth opportunities in the market. With a great sales team like Mega’s, we will grow our presence, taking our relevant content and innovative proposals to a new client base”.