DirecTV Now reaches 1 million subscribers

A year after its launch, AT&T announced that DirecTV Now has officially surpassed 1 million subscribers in the United States. The company said the service will add new features in 2018, including DVR in the cloud and 4K Ultra High Definition (UHD) quality video.
“This milestone is an incredible testament to the thousands of hours many people spent working to bring this product online and continually improving it during the past year,” said David Christopher, president, AT&T Entertainment Group.
Over the coming months, the service will roll out new features, including DVR in the cloud to record shows and access virtually anywhere, 4K Ultra High Definition (UHD) quality video, capacity for more than 35,000 OnDemand titles, individual profiles and “an even better user experience”, said the company in a press release.

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