“Chivas TV’s business potential is huge, and we are just starting”

Prior to his participation in NexTV Series Mexico & Central America, José Luis Higuera, CEO of Chivas TV, spoke with NexTV News Latam about the performance of the OTT platform, which is a pioneer in the region and that this year launched a new updated version with the support of NBC Sports’ Playmaker Media.

Chivas TV is working “very well, we have one of the world’s leading platforms for live streaming,” the executive said about the partnership with Playmaker.

The official launch of Chivas TV was announced in May 2016 (after not renewing its Tv deal with Televisa) and since then the service has been adjusting its commercial strategies. In this sense, Higuera acknowledged that the greater learning is that the streaming business is “very serious”.

During its first year of operations, Chivas opted to sign distribution agreements with other OTT services such as Claro Video (which is no longer available) and Cinépolis Klic. “Now we only stay with Cinépolis Klic, which gives us very good coverage and a very different business model since, being a leader platform in cinema, it allows our fans to interact and to have a different experience”, Higuera explained.

On the other hand, in April this year, Chivas signed a new TV deal with Televisa, which broadcasts the matches on TDN (pay TV) and Blim (OTT). In this sense, Higuera recognized that the success of Chivas’ new model allow them to negotiate better conditions. “Chivas TV’s business potential is huge and we are just starting; on the other hand, it allows us to have a better negotiating position with future companies interested in Chivas rights”.

Since its relaunch with the Playmaker platform, during current Apertura Tournament, Chivas started offering a new monthly subscription (leaving aside the annual and six-month subscription) and according to Higuera, this “is a much more comprehensive business model and makes everything simpler to the users”.

Jose Luis Higuera will participate today in the executive panel “Sports: multi-screen, OTT & live streaming” during NexTV Series Mexico & Central America, the leading conference held at the Presidente Intercontinental hotel in Mexico City.